The San Juan Hot Shop & Flavor Emporium

The San Juan Hot Shop & Flavor Emporium
Spice Is Nice But It's Gotta Have Flavor

Wednesday, November 16, 2011

Pre-Thanksgiving Greatings from The Island

Hi All,

Hope this finds everyone getting into the fall season and ready to enjoy some time with family, friends and those people that mean the most to you.  Just wanted to share our latest achievement with our favorite Chiliheads as last Thursday evening we were honored with the "Buzz" Creative Marketing award by the San Juan Chamber of Commerce. We are truly blessed to live and be allowed to live our dream in the San Juan Islands.  (Don't ya' just love Ed's shirt?) Pepper Dude!

Don't know if you've been noticing lately but as we watch the Food Network (a lot) and the Cooking Channel (a lot) we can't help but notice the increased introduction of peppers and fresh spice ingredients these premier chefs are using. We are constantly having to tell people "it's not all about the heat, it's about the flavor".  But that's OK, our message is getting through. More and more people are chosing the healthy benefits of peppers and incorporating them into their meals. 

Of course we still offer the extreme heat sauces (the ones with flavor that is) and it's always fun to have a group of people walk in and ask us "what's the hottest one ya' got?"  Meet Your Maker from Heavenly Heat out of Tacoma is our hottest at 5 million Scoville Heat Units. Believe me, it's a one toothpick at a time additive.  And we still have our hot favorite "Z, Nothing Beyond" at 4 Millions Scoville Heat Units.  "Z" has a wonderful flavor and both of these sauces, used correctly of course, offer a great meal experience.  With Meet Your Maker, we use a 1 toothpick dip into a chili or stew for a fantastic flavor. It's got the Ghost Pepper, Ghost Pepper Extract and Ghost Pepper powder to earn its reputation. Fantastic packaging too in a black collectors coffin with a wax seal on the bottle. Nice presentation. Great flavor used sparingly. 

"Z, Nothing Beyond" is the 4 Million Scoville Heat Sauce and is made from the Red Savina Habanero that fools you. It starts off slowly with the banana, papaya, guava juice and passion fruit base, then the pepper takes you on a ride. It takes a full minute to build and we've even had guys hand the car keys to the wives and tell them "you're driving hon" from the euphoric effect they get. We never get tired of witnessing that!  

As you know, we sample our products every day and look forward to seeing you all when you make it to the island. We are currently researching the new products (and of cours the Butch T Scorpion is one on our list) so keep us on your watch list.  Can't wait for Spring and Summer to see our favorite Chiliheads and show off the new products!

Happy Thanksgiving to all of you and your families. Without you, we wouldn't be here! We are truly thankful for all you guys and we will be celebrating with a beer can Turkey.

Thank you everyone!
Eddie & Genie Williams

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